With the rapid development of information technology, the relationship between\npeople has expanded upon the real world to the virtual Internet world.\nA new social form of virtual community has been formed. Through virtual\ncommunity, customers can communicate with enterprises to realize convenient\ninformation. Enterprises can also obtain more accurate customer needs\nfrom virtual communities, grasp the trend of market development, and improve\ntheir service innovation ability [1]. However, in reality, the degree of\ncustomer participation in service innovation in virtual communities is not\nideal enough. There fore, it is necessary to study the strategy of customer participation\nin service innovation under the virtual community environment.\nOn the basis of review of literature review, this paper expounds the connotation\nof customer participation in service innovation, then analyzes the characteristics\nof interpersonal interaction in virtual communities and the main\nfactors that affected the process of customer participation in the process of\ninnovation in virtual communities, and puts forward the strategy of customer\nparticipation in service innovation in virtual communities.
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